I have done business with this dealership many times. I have purchased at least four vehicles from there. Ali, the old salesperson that I use to deal with is gone. On this recent visit, I worked with a gentleman named Kevin. They listed a certified pre-owned 428i for sale on their website for a certain price. The price was just over $34K. They sent me an email with this price, and it was also confirmed over the phone BEFORE I ever went into the Dealership. When I went to look at the car and to take a test drive, with an appointment, no less, they could not find the keys. I drove a similar vehicle, same make and model to get the feel. When we returned from the test drive, they had located the keys, and I test drove that vehicle because I intended to purchase that one. Needless to say, this took more of my allotted time over the lunch hour than I anticipated, and than it should have taken. I like the car. I was agreeable to the price. I made a followup appointment to come back in that evening to bring my car that I would be trading, a well-equipped and in very good condition Lexus GS350 F-Sport. This is where the games began. They gave a pricing worksheet with their vehicle priced several thousand dollars higher than stated. They then valued mine at approx. $22,500 for trade. Having done my homework before I went there, I knew that my vehicle was valued for trade at approx. $26K. When I raised the issue, the salesman confirmed this right before my face on KBB or Edmunds. He took those numbers back to the Glassed Office, and after some time came out to tell me why my vehicle was NOT in line with the price that he and I both saw on the screen. He purported to show me comps in the area, and talked about what they had in their vehicle, none of which mattered to me since I was agreeable to pay their listed price. I might add that I have a written quote to purchase my vehicle for $26,000 from another dealer, and that is without me buying a car from them. The value of my car was solidly confirmed. The advantage to me of trading my car to them for me to save the incremental sales taxes attendant to the trade done properly. None of this made any difference, they wanted me to ignore all of it, and agree to pay far in excess of the true trade difference. What justification can they possibly make for not honoring the price of their vehicle as listed on the web, and quoted to me personally before I went into the place???? It would behoove BMW of Dallas and AutoNation to understand that the educated and informed consumer of 2016 has done their homework before they come in. Gone are the days of smoke and mirrors, and the game of playing with the numbers. Really, all I needed to know what the bottom line trade difference to make my decision. None of the other bs. I am disappointed first and foremost because they wasted my time with the shenanigans, and secondly because they assumed that I was just stupid and didn't know what I was doing. During this farcical experience, they asked if I would be financing the trade difference. Checkbook in hand, I replied no. I am certain that, too, affected their decision not to sell me the car. No money to made by me financing through them. They are the only BMW Dealership in Dallas proper. They are others in Plano and in Arlington, both close enough to shop for better treatment, service and respect. When you play that game, only you lose in the end. Absolutely disgusted with the entire experience!!!!! To be fair, the receptionist that answered the phone was very pleasant and helpful. Perhaps, she should be selling your cars.
Pablo Eduardo Hamilton
Sep 29, 2016
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